Hartog Harties by Matt Harnacke: the reward your horse truly loves

Starting April 2026, Hartog introduces something special: Hartog Harties by Matt Harnacke. Not just a standard horse treat, but a conscious reward that perfectly matches the modern rider and the horses we do everything for.

Developed in collaboration with international dressage rider and content creator Matt Harnacke, these Harties bring together the best of two worlds: Hartog’s nutritional expertise and the daily passion of a rider.

The result? A reward that is not only tasty, but also feels good to give.

More than a treat, it’s a shared moment

Every rider knows the moment: after a good training session, a relaxing hack, or simply in between. That one small gesture to let your horse know: this was good.

Harties are made for exactly that moment.

A conscious reward, developed without unnecessary or complicated ingredients, so you can treat your horse without compromising on quality or health.

The power of the collaboration with Matt Harnacke

What truly makes Hartog Harties unique is the collaboration with Matt Harnacke. Matt is not just a rider, he is one of the most influential voices in the international equestrian world. Through his daily content, he inspires hundreds of thousands of riders worldwide, from training insights to the honest, raw reality of stable life.

His vision is clear: a strong bond with your horse starts with trust, consistency, and respect. And that exact philosophy is reflected in Hartog Harties.

Together with Hartog, Matt developed a reward that aligns with how he works with his own horses:
✔ conscious
✔ honest
✔ and always putting the horse’s well-being first

This makes Hartog Harties not just a product, but an extension of a lifestyle that more and more riders are embracing.

A treat for the new generation of riders

Hartog Harties by Matt Harnacke are made for riders who look beyond performance alone. For riders who choose quality, style, and a strong connection with their horse.

A delicious reward, inspired by the riders you follow.

Availability

Hartog Harties by Matt Harnacke will be available from April 2026 via Hartog retailers and the Hartog webshop.